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An
Introduction to
www.feedsa.co.za
Founding member of
www.feedsa.co.za,
Lisa Jehosefat, became aware, in 1998, of the
increasing problem
of hunger and wanted to do something about it. She also, on
a personal level, wanted to give something back to the poorer
communities and decided to combine the two. Along with this
and loads of dedication, feed s.a was born. |
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Why
was
www.feedsa.co.za
formed?
To help feed South Africans, particularly children, in need.
We have been operating for two years, with the
help of dedicated
volunteers to ensure that the organisation and its projects,
including the website, are run with maximum efficiency and
minimum spend on non-essentials. While we would love to think
that poverty and hunger will be eradicated entirely in our
lifetimes, we are aware that this is unlikely. Against this
sad reality, we have drawn a broad and ambitious goal helping
to feed millions.
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What
is
www.feedsa.co.za?
www.feedsa.co.za
is a non-profit organisation, which collects funds
to buy food, formed under the Section 21 Act. 90% of the funds
in the www.feedsa.co.za account are for existing feeding programmes
in South Africa. 10% of the funds have been used to create
other projects for children from underprivileged homes and
for administration costs.
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Where
does most of
www.feedsa.co.za
funding come from currently?
Current funding is primarily in the form of donations, which
are given either via the website or as the result of personal
efforts by feedsa’s volunteer members. The aim eventually
is to generate a majority of the funding via
www.feedsa.co.za’s
website, which includes an online shopping feature and a “one
impression one mouth” function. This concept – marketed under
the slogan, “click where it counts”
– involves donations from
companies based on the number of click-throughs on the site.
The shopping platform showcases local arts and crafts. All
efforts are being made to generate increased advertising revenue
on the site.
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How
will www.feedsa.co.za generate ongoing and sustainable sources
of funding?
j & e productions was formed in January 2002 to help
raise funds for
www.feedsa.co.za.
j & e production’s main objective is to raise awareness
of www.feedsa.co.za
through events as well as other creative fund raising projects.
These include beadwork programmes, events, music productions,
and a range of upliftment programmes. A percentage of all
profits generated by j & e productions will go
www.feedsa.co.za. j & e productions will be run separately
as a for-profit organisation. The company will be independently
audited and has committed a percentage of its revenue to www.feedsa.co.za.
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What
structure is being implemented to ensure transparency and
maximise efficiencies?
www.feedsa.co.za
will be audited annually by G L Palmer. Patrons from
major South African companies will be invited to sit on the
board. The aim of this is to tap into business expertise and
creativity from a range of industries, and
to ensure transparency
and adherence to best practices. The board of directors will
meet monthly. In addition, the website will be organised to
ensure maximum transparency, with a full list of organisations
being assisted and the amounts of money they are receiving.
Monthly income and expenditure statements will be posted on
the site.
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BIOS
LISA JEHOSHAFAT,
Founder Feedsa
Lisa has been a stylist for the television and production
industries for 12 years. In January 2000, she decided
to improve the lives of the needy by “giving back” to
underprivileged communities through registering Feedsa.
She is the founder and managing director of Feedsa,
and administers all financial matters with a policy
of strict auditing and bookkeeping. Her focused approach,
and unwavering sense of discipline and honesty, is the
driving force behind Feedsa. She operates within the
ethos, that development and improvement of peoples lives
starts with a full stomach. Her compassion and enthusiasm
ensures the continued success of Feedsa.
CANDICE ETBERG
Candice joined Feedsa in February 2001, and has since
then been visiting orphaned children and the aged on
a weekly basis. Her unrivalled passion and special gift
for dealing with the underprivileged, has touched the
lives of hundreds of neglected people in South Africa.
Candice works with a wonderful sense of warmth and pathos,
and is completely committed to the alleviation of hunger
and poverty in South Africa.
Candice now manages Feedsa’s educational outings programme,
as well as assisting in fund-raising for all projects.
She is also the Executive Director of j & e productions,
a production and media Services Company designed to
assist Feedsa. She believes there is a synergy between
her production skills and her Feedsa experience to offer
companies of all sizes a very unique product range in
the interests of social upliftment and philanthropy
projects
MARC SEYMOUR, I-Group Director
and volunteer
Marc started working on Feedsa in December of 2000 after
seeing the commitment of Lisa Jehoshafat to what he
thought was an incredibly worthy cause. Marc’s company,
Igroup,
has been actively involved in the maintenance and
hosting of the FeedSA website at no cost. Through his
dedication and commitment to this project, Marc and his
team have played an integral role in the development and
growth of the Feedsa Website.
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